In fact, a survey conducted by Econsultancy revealed that 69% of the respondents were “aware of what cookies are and why websites use them.” Some go as far as to express privacy concerns when it comes to cookies and have the misconception of cookies being a spying tool that can track your every move online.
However, the reality is that cookies are simply text strings stored in your computer that help a website recognize your computer the next time you visit the site. Cookies are a fundamental part of how the web works, but many still harbor uneasiness when it comes to their online privacy.
These companies, are then able to create user profiles that can identity information you may have preferred to keep private like which political party you associate with, your sexual orientation, and so on.
Many may see the benefit of this streamlined process, as cookies allow users to see ads that they might actually be interested in. However, this level of content customization could be alarming for some who view it as an invasion of privacy.
So, while cookies can be a legitimate privacy concern, privacy policies can ease the worries that users may have when it comes to how their personal information is being used.
For tips on protecting yourself online, make sure to check out our previous posts related to Data Privacy Day, and like us on Facebook for updates!